The EU’s new Directive on Empowering Consumers for the Green Transition, (ECGT) entered into application on Sunday, establishing a series of new rules aimed at protect consumers from deceptive sustainability-related marketing, cracking down on both unverified green claims and hidden product obsolescence. Adopted by European lawmakers in 2024, the ECGT was designed to protect consumers … Continue reading New EU Anti-Greenwashing Rules Enter into Force