The LEGO Group revealed significant progress in its efforts to increase the use of sustainable materials in its products, announcing that it reached 52% renewable and recycled content in the materials used to produce its LEGO bricks in 2025, up from 33% the prior year.

The new data was released with LEGO Group’s 2025 Sustainability Statement, outlining the company’s progress towards its sustainability targets. The company’s goals include making its products from more sustainable materials, or those produced using renewable or recycled resources and generating little or no waste, by 2032, as well as its targets to reach net zero emissions across the value chain by 2050 and to reduce carbon emissions by 37% by 2032, on a 2019 basis.

LEGO Group also announced that it increased investments in sustainability, with total spending on environmental and social initiatives rising 20% year-over-year in 2025, after growing by 68% the prior year.

One of LEGO Group’s sustainability strategy’s key focus areas includes initiatives to invest in sustainable materials research to reduce the carbon footprint of products and packaging. While the company uses some recycled and renewable materials directly in its brick production, most of its sustainable materials are sourced through a mass balance approach under which suppliers mix input from both virgin fossil and certified renewable and recycled sources, such as used cooking oil or plant oil, with the suppliers providing certificates confirming the amount of renewable content LEGO Group has purchased.

The company revealed that in 2025, it increased the mass balance approach to 60% of its purchased materials, up from 47% in 2024, and directly sourced 4% sustainable materials, resulting in an estimated average of 52% renewable and recycled materials.

The company noted that it used less virgin fossil-based material to produce bricks in 2025 than it did in 2022, despite 29% revenue growth over that period.

As part of its sustainable materials efforts, LEGO Group also announced an initiative in 2023 to begin phasing out single-use plastic packaging in LEGO boxes, replacing plastic pre-pack bags with new bags made with paper. In the company’s sustainability statement, LEGO Group said that 56% of its global factory packaging lines have now converted to pack elements in paper-based bags.

LEGO Group CEO Niels B Christiansen said:

“We are deeply committed to having a positive impact on the world and the communities we are part of. We do this by aiming to reduce our environmental footprint and improving access to play for kids who need it most, and we will continue to invest significantly to deliver on that ambition.”