Lifestyle brand and performance luxury apparel manufacturer Canada Goose announced the launch of new sustainability goals, encompassing the materials used in the company’s products and packaging. The company also announced that it has partnered with Bill Nye, serving as an advisor to Canada Goose on sustainability.

Canada Goose’s new goals include a commitment to transition 90% of its materials to Preferred Fibres and Materials (PFMs), such as recycled and organic fibres for its in its outerwear, apparel and accessories by 2025. The company has also committed to sustainable solutions for 100% of its packaging by 2025, including recycled content and recyclability in packaging used across its manufacturing, direct-to-consumer and marketing operations.

Niamh McManus, Design Director, Canada Goose, said:

“At Canada Goose, our approach to design is always focused on quality, durability and functionality, while never sacrificing on performance. We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach.”

Canada Goose announced that it has engaged with science educator and environmental advocate Bill Nye as an advisor. Nye participated in a roundtable event discussing Canada Goose’s bold environmental goals and plans to achieve them.

Nye said:

“Climate change is real. We must act now. I am proud to partner with Canada Goose. They are working to keep the planet cold and the people on it warm. Working together, I believe we can bring attention to the need to manufacture products sustainably and responsibly. It’s an opportunity for corporate leadership that consumers will recognize and embrace.”