Professional service firm Deloitte’s connected ideas, technology and talent-focused consultancy Deloitte Digital announced today the launch of Ethos, a new offering aimed at helping business leaders develop programs, products and campaigns targeting areas including racial and gender equity, sustainability, climate change and social welfare.

Ethos’ core capabilities include Polycultural Research, helping brands understand the sociopolitical views and influences of their increasingly diverse audiences; Brand Purpose Strategy, aligning brands’ purpose with the needs of the planet and their customers’ values; Inclusive Innovation, focused on the development of new products and services that create positive impact and consider the needs of systematically disadvantaged audiences; Equitable Experience, helping develop physical and digital experiences that engage audiences with their purpose-driven goals and campaigns, and; Sustainable Design, focused on improving the sustainability of existing products and meeting sustainability standards.

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Stacy Kemp, principal, Deloitte Consulting LLP and Ethos offering leader for Deloitte Digital, said:

“Today, employees and consumers are showing up as activists and expecting businesses to commit to and follow through on societal issues. Our new Ethos offering presents a gateway to CMOs, CXOs and heads of product to access Deloitte’s services to help develop their customer-facing purpose agendas and actionable solutions.”

In addition to Kemp, Ethos’ leadership team include Nathan Young, Senior Manager, Deloitte Consulting, as Head of Strategy, Julius Tapper, Manager, Deloitte Consulting, as Head of Inclusive Innovation, and Katie Joyce, Deloitte Consulting Chief of Staff, Customer Strategy & Applied Design as Head of Operations.

Kwasi Mitchell, chief purpose officer at Deloitte LLP, said:

“Deloitte’s purpose is to make an impact that matters. The launch of Ethos represents an important step forward for Deloitte. We are helping our clients lead on these issues and bringing about a more just, equitable, and sustainable future.”