Investment management firm Fidelity announced the launch of Fidelity ESG Pro, a new tool for advisors, aiming to help create ESG model portfolios and proactively engage clients with ESG investing opportunities.

Developed in Fidelity Labs, the firm’s in-house fintech incubator, and utilizing ESG research reports and fund insights from Fidelity Institutional Wealth Adviser LLC (FIWA), the new solution enables advisors to create and customize ESG models using thousands of curated mutual funds and ETFs from Fidelity and other leading asset managers. Advisors can also leverage professionally constructed, ready-to-use ESG Pro Models, helping them quickly scale their ESG offering while meeting the individual needs of their clients.

Fidelity ESG Pro also encompasses engagement tools, designed to encourage and facilitate client conversations, including the Values Discovery Quiz questionnaire that helps advisors get a better understanding of how their clients think about ESG factors and what is important to them, and customized ESG reports that illustrate how ESG portfolios perform on up to 24 ESG characteristics compared to a traditional portfolio.

Rick Smyers, Managing Director, Fidelity Labs, said:

“Fidelity ESG Pro gives advisors everything they need to get started with ESG in one streamlined solution. It provides advisors with tools to deepen their relationships with existing clients — and engage prospective clients — by developing sophisticated investment strategies that align with clients’ distinct values.”