Responsible investment-focused fintech company Seeds announced today a partnership with global asset management firm AllianceBernstein (AB), aimed at expanding clients’ ESG investment options.

Seeds was launched in 2019, aiming to empower advisors to offer clients a more intentional, purposeful, and personalized investing experience. The company’s client experience platform, allows advisors to understand investor profiles, assess holdings for financial and ESG risks, present tailored portfolio solutions, and continually engage.

Seeds Head of Product and COO Kristen O’Grady said:

“Advisors have this amazing opportunity to reveal to clients that their hard-earned dollars can not only meet investment objectives but influence better outcomes for people and the planet. Seeds empowers advisors to engage in deeper and better-informed discussions with their clients, and adding AB’s expertise and impact will make it even easier to do so.”

Under the new partnership, advisors on the Seeds platform will initially gain access to AB’s Municipal Impact Portfolio, which invests in issues that deliver a positive social and environmental impact, with a focus on underserved and low socioeconomic status communities. Seeds stated that it plans to add additional ESG-focused strategies from AB throughout the year. The AB strategies will form part of Seeds’ diversified portfolio proposals, adding tax-free bond exposure with real-world impact to the platform.

Seeds co-founder and CEO Zach Conway said:

“AllianceBernstein is at the leading edge of the industry in offering sustainable approaches for the sake of both values alignment and returns. By partnering with AB, we’re able to offer a more complete asset allocation so investors don’t need to forsake values for particular asset class exposure.”

Eric Glass, Portfolio Manager—Fixed Income Impact Strategies at AllianceBernstein, added:

“We are happy to engage and collaborate with Seeds in the thoughtful and rigorous construction of municipal portfolios that look to address environmental and social disparities for historically excluded communities.”