GE Appliances Launches Community Heroes Program

Product owners may nominate a nonprofit organization to receive donated appliances

LOUISVILLE, Ky.–(BUSINESS WIRE)–GE Appliances, a Haier company, announced today the launch of the GE Appliances Community Heroes program. Owners of GE Appliances products and all consumers are invited to nominate nonprofit organizations in their communities whose mission can be advanced by receiving a new appliance to aid their work in preparing and serving food, laundering clothes, and helping with other services that address critical needs of people in their communities.

People across America provide help to their neighbors when they need it most,” said Kevin Nolan, president & CEO of GE Appliances. “Our consumers know the volunteers at local union halls, social service agencies, and community centers who use their own resources to help their neighbors when tragedy strikes, or someone experiences a personal loss. It’s the everyday community heroes who make sure kids are fed when parents or caretakers are at work, or who help people who are unhoused have hot meals or clean clothing. We want to recognize these great people for their commitment to their communities and make it easier for them to do even more.”

The program, modeled on a buy-one, give-one, or one-for-one model, will allow owners of new GE Appliances products to nominate a nonprofit organization of their choice to receive donated appliances to support the organization’s mission and services. A winning nonprofit will be chosen every month.

We’re powered by inspiration, innovation and the commitment to serve our consumers, our customers and our communities,” said Katina Whitlock, senior manager of community engagement. “The Community Heroes program allows us to support those who like us, see the world through the lens of possibilities and who create things that make life better in their neighborhoods.”

Product owners may submit nominations at Nominees must be a 501(c) charitable organization in good standing that values inclusion.

About GE Appliances

At GE Appliances, a Haier company, we come together to make “good things, for life.” We’re creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We’re a company powered by our people, made stronger through our diversity — allowing us to grow closer than ever before to our owners, anticipate their needs and enhance their lives. We’re certified as a U.S. Great Place to Work ™, named one of the Best Companies for Multicultural Women by Seramount (formerly Working Mother Media), Achievers Top 50 Most Engaged Workplaces, received a perfect score for the fourth year in a row on the Human Rights Campaign’s Corporate Equality Index, and named one of the top 100 Internship Programs by Way Up.

Since 1907, we’ve built innovative, quality products that are trusted in half of all U.S. homes. We sell appliances under the Monogram®, Café™, GE Profile™, GE®, Haier and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems and water heaters.

To learn more about our company, our brands, our Corporate Citizenship efforts, our economic impact, and working for GE Appliances visit

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Katina Whitlock

Senior Manager Community Engagement

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