GSK Consumer Healthcare (GSKCH) announced today that it will launch fully recyclable toothpaste tubes across its oral health brands, including Sensodyne, parodontax and Aquafresh. The company expects to produce over 1 billion of the recyclable toothpaste tubes per year by 2025.

Sarah McDonald, VP Sustainability, GSK Consumer Healthcare said:

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“We are fighting every day to help eradicate preventable oral health problems and to provide people with better, more sustainable oral care solutions that don’t compromise on quality. We have made the commitment that 100% of our product packaging will be recyclable or reusable, where quality and safety permits, by 2025.This is just one part of our ongoing sustainability journey, in which we are working to address the environmental and societal barriers to everyday health.”

The company’s new initiative follow’s GSK’s recent launch of a series of sustainability commitments, aimed at achieving net zero climate impact and net positive impact on nature by 2030, with goals encompassing sustainably sourced materials, renewable energy use, and water stewardship.

For its new commitment, GSKCH has partnered with global packaging suppliers Albea and EPL Global. The Albea partnership will see GSKCH switch its toothpaste tubes from aluminium barrier laminates to the Greenleaf recyclable plastic laminate, while EPL Global will enable production of tubes in Platina laminate. Tubes produced with the new laminates will be recyclable and compatible with existing recycling processes.

Karl Graves, Business Director at Albéa Tubes, said:

“We are extremely proud to roll out our responsible Greenleaf tube packaging solution with an inspiring market leader such as GSK. Our commitment is to make 100% of our tubes recyclable by 2025 while offering innovative solutions with PCR, paper and bio-based resins. Responsible packaging is now a must-have – and it requires close collaboration between a committed brand and a daring supplier.”

Parag Chaturvedi, VP of Operations, EPL Americas Added:

“EPL is proud to be a critical partner towards GSK’s aspirations to have a net-zero impact on the environment by 2030.  We know that sustainability will dictate innovation and be the focus of our operations, today and into the future.