Hemp-based CBD wellness and beauty brand Prima announced today that it has achieved B Corp certification, in recognition of the firm’s commitment to sustainability practices throughout its business. Prima is one of the first CBD brands to achieve this milestone.
B Corp certification is administered by the non-profit group B Lab, following an assessment of a company’s overall positive impact, including social and environmental performance, transparency and accountability. To reach certification, a company must achieve a minimum score based on its impact on its workers, customers, community, and environment, and its legal governing documents must require the board of directors to balance profit and purpose.
Prima highlighted numerous sustainability commitments and achievements that the business has made, including already being carbon neutral across its operations and supply chain, dedication to sustainable packaging, with 85% currently recyclable, 75% made from glass, and 14% made from recycled materials, as well as other responsible environmental, sourcing and social commitments.
Commenting on the B Corp achievement, Christopher Gavigan, Founder and CEO of Prima, said:
“As one of the very first brands in the CBD industry to achieve this rigorous certification, we are setting a bold example of responsible business practices for this category in order to inspire a deeper and more meaningful approach to functional, preventative healthcare. Now, more than ever, it’s imperative that businesses are transparently accountable for the health of individuals, our environment and our collective wellbeing. As a socially and environmentally conscious Public Benefit Company, these are the essential principles that Prima was founded upon, and ones now validated by our B Corp Certification. We’re incredibly proud to be part of a global movement of businesses enacting the change they wish to make in the world — and using business as a tremendously important force for good.”
Welcoming Prima, Lindsey Wilson, Senior Associate, Business Development at B Lab, added:
“We’re beyond pleased to welcome Prima, as they stand clearly ahead as poised leaders of consciousness, credibility, responsibility, sustainability and transparency in the quickly developing CBD category. As veterans of the B Corp movement, Gavigan and the Prima team will surely capture new attention to our higher governance standards that are designed to inform and influence the core DNA of a company’s inclusivity, equity and sustainability practices. Prima’s certification demonstrates their unyielding commitment to consciousness and mission work innovation, as they are setting a course for bold social and environmental action which showcase their deepest beliefs and responsibilities for a more equitable, impactful and brighter future.”