Technology giant HP announced today the acquisition of plastic-free packaging development company Choose Packaging. Choose is the inventor of the world’s only commercially available zero-plastic paper bottle.

Founded in 2018, Choose offers an alternative to plastic bottles, which utilizes its patented paper bottle technology – a paper casing lined with a plant-based waterproof PET-free liner. The company’s bottles don’t require fossil fuel-derived ingredients and are made with naturally occurring, sustainably sourced, biodegradable, and compostable materials.

HP stated that the transaction supports its “strategy to disrupt strategic vertical markets and drive environmental sustainability.” In its bid to transform the fiber-based sustainable packaging market, estimated at $10 billion, HP has introduced a 3D printing-enabled Molded Fiber Tooling Solution, providing a fast and affordable solution to bring customizable, fiber-based products to market. HP will integrate Choose into its Personalization & 3D Printing business.

Savi Baveja, Chief Strategy & Incubation Officer, HP Inc, said:

“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals. Choose has built a truly differentiated technology and we are excited to welcome this talented team to the HP family.”

According to HP, there are more than 150 million tons of single-use plastics produced each year and the company intends to disrupt this market with fiber-based, 100% plastic-free packaging.

James Longcroft, Founder and Managing Director, Choose Packaging, said:

“As a plastic-free packaging development company, we’ve successfully created technology that can provide a viable alternative to plastic bottles to help eliminate single-use PET packaging. HP’s world-class capabilities and expertise can help scale our impact at a global level. We are thrilled to join the HP team and couldn’t have chosen a better match in terms of our shared goals for business, technology, sustainability, and a values-oriented culture.”