Beauty company L’Oréal announced the introduction of its Product Impact Labeling system in Canada, providing consumers with information on the environmental and social impact of its products.
The launch of the impact labelling system by L’Oréal Canada was announced alongside the release by the company of a survey of 1,500 Canadians, indicating that 80% would like to make sustainable choices, and that more than two thirds (69%) of consumers expect companies to provide information about the environmental impact of a product.
An Verhulst-Santos, President and CEO of L’Oréal Canada, said:
“As the beauty leader in Canada, we believe that it is our responsibility to provide Canadian consumers with the tools needed to help them make informed purchase decisions. The roll-out of L’Oréal’s Product Impact Labeling system in Canada comes at a time when Canadian consumers overwhelmingly want to make responsible consumption decisions and we are happy to be able to help them do so.”
First launched in France in 2020, the Product Impact Labelling system examines 14 planetary impact factors, ranging from greenhouse gas emissions, and water scarcity, to ocean acidification, and impact on biodiversity, across the product lifecycle from ingredient sourcing to packaging disposal, with products are assigned a score from A (best in class) to E. The system was introduced in the U.S. in December 2022.
The labelling system will also provide social impact information, such as compliance with the fundamental principles of the United Nations on labor standards, and the number of suppliers contributing to the product committed to social inclusion.
According to the company, its Garnier, La Roche-Posay and Biotherm brands will be the first to launch the Product Impact Labelling System in Canada, with the information available on their websites starting this month, and gradually displayed on the products through a QR code, and plans to roll out the system progressively across the L’Oréal Canada brands.
Maya Colombani, Chief Sustainability Officer for L’Oréal Canada, said:
“With leadership comes responsibility. This is why, as part of our L’Oréal for the Future sustainability program, our goal is for 100% of our products to be ecodesigned by 2030. The Product Impact Labeling system allows us to set action plans to achieve this using, for example, green science and packaging optimization.”