New product launched using recyclable paper packaging
Nestlé is growing its portfolio of products sold in recyclable paper packaging, with the launch of Nesquik All Natural powder. The new product also uses all natural ingredients, and contains less sugar than the current classic product, using raw cane sugar instead of white sugar, and with the cocoa responsibly sourced from West Africa under the Nestlé Cocoa Plan.
Nestlé Senior Brand Manager, Vittoria Simms, said:
“We’re proud to be able to launch Nesquik All Natural as a new addition to the range, providing parents with an all-natural option with a simplified ingredients list, with less sugar and in a recyclable paper packaging. This is part of our commitment at Nestlé to offer more natural, sustainable and nutritious choices while maintaining the great taste that people know and love.”
The new pouch is made of a coated paper that is recyclable with the usual household paper recycling and is from sustainable sources, certified by the Forest Stewardship Council (FSC). Nestlé has been investing in paper-based packaging technology, as part of its efforts to reduce plastic waste. Last year, the company announced the launch of its YES! Snack bars, the first confectionary bar to be packaged in paper, using a high-speed flow wrap technology.
2025 commitment – 100% recyclable or reusable packaging
The move to recyclable paper, and away from plastic packaging, aligns with the company’s vision that none of its packaging ends up in landfills, rivers, lakes or oceans. Nestlé has publicly committed to make 100% of its packaging recyclable or reusable by 2025, and to reduce use of virgin plastics by one-third by that time.
Investments in sustainable packaging
As part of that effort, Nestlé announced earlier this month that it will invest up to CHF 2 billion ($2.1 billion) to shift from virgin plastic packaging to food-grade recycled plastics and the development of other sustainable packaging solutions. The company acknowledges that the alternate materials will be more expensive, to the tune of CHF 1.5 billion through 2025.
The company also announced that it will launch a CHF 250 million sustainable packaging venture fund, investing in start-up companies focused in this area.
Mark Schneider, CEO of Nestlé, said:
“No plastic should end up in landfill or as litter. Making recycled plastics safe for food is an enormous challenge for our industry. That is why in addition to minimizing plastics use and collecting waste, we want to close the loop and make more plastics infinitely recyclable. We are taking bold steps to create a wider market for food-grade recycled plastics and boost innovation in the packaging industry. We welcome others to join us on this journey.”