Specialty coffee roaster Peet’s Coffee announced the launch of a new Carbon Neutral Series coffee subscription, aimed at enabling coffee consumers to offset their carbon footprint over time.
For the new service, Peet’s partnered with global sustainable coffee-focused solutions provider Enveritas. Through the new curated subscription service, Peet’s is sponsoring the planting of three carbon dioxide-absorbing mangrove supertrees in Myanmar’s ecoregion of Southeast Asia for every 2lbs of Peet’s Coffee delivered—or 36 trees for a year’s subscription. According to Peet’s consumers will offset their annual carbon dioxide emissions once 30 trees have grown and thrived over the course of 20 years. The subscription service is priced at $38 per month for 2 lbs of coffee,
Tiffin Groff, VP/GM of E-Commerce at Peet’s Coffee, said:
“We’re proud to debut our Carbon Neutral Series as a step towards Peet’s incorporating more sustainable practices in regard to carbon neutrality across our business, furthering our commitment to source the highest quality coffee for our customers in a way that respects the environment. We’re excited to take this step to better our planet by sponsoring carbon dioxide-absorbing mangrove trees, while providing consumers with the sustainable coffee that they’ve come to expect from Peet’s.”