Reputation, brand and ESG data and insights company RepTrak announced today the acquisition of ESG data analytics and research provider ESG Analytics.

ESG Analytics employs full-scale alternative data and artificial intelligence to measure risks and opportunities in the ESG practices of countries, companies and ETFs. The company’s AI-powered platform, enables researchers, analysts, funds and companies to get real time insights as they integrate ESG as part of the investment management process and company decision making.

According to RepTrak, the acquisition aims to expand the company’s footprint in the ESG space, and accelerate its ESG strategy, filling a gap in the market by combining ESG and Reputation data.

RepTrak CEO Kylie Wright-Ford, said:

“RepTrak is a pioneer in measuring the conduct, leadership, sustainability and citizenship of companies around the globe and delivering strategic insights to our clients. Adding fast and explainable data from ESG Analytics to this strong foundation makes for an exciting combination.”

Qayyum Rajan, ESG Analytics Founder and CEO will join RepTrak as Global Head, ESG Analytics, with responsibility for continuing ESG product development and introducing the solution to companies throughout the Americas.

Rajan said:

“ESG Analytics is proud to join the RepTrak family. With a shared ethos of using innovative data sources to benchmark the world around us, I believe that we are stronger together, and can continue to push the boundaries of what is possible for the two closely linked domains of ESG and corporate reputation.”