Walmart’s warehouse club chain Sam’s Club announced today a series of sustainability-focused commitments for its Member’s Mark private brand, aimed at evolving the brand “to become a purpose-driven brand.” The new initiative includes goals to sustainable source food and materials for Member Mark’s products, ramp the use of circular packaging, and reduce the brand’s supply chain’s emissions footprint.

Several of the initiatives for the Member’s Mark brand revolve around a new set of 2025 sustainable sourcing targets. These include aspirations to source all animal proteins according to the company’s animal welfare, feed, grazing and antibiotics use guidelines, offer only poultry products raised without antibiotics use, have 100% of seafood sourced from Global Sustainable Seafood Initiative-certified farms and fisheries, all egg products be cage-free, and all coffee, tea and cocoa products Fair Trade Certified.

Additional 2025 goals include having 100% of produce, floral and live plants with Integrated Pest Management certification, responsibly sourcing 100% of palm oil, sourcing 100% sustainable cotton for home and apparel products, and to have all products free from ingredients from the brand’s “Made Without” list of nearly 40 components and ingredients ranging from aspartame and benzyl alcohol to formaldehyde and high fructose corn syrup.

Sam’s Club also included sustainable packaging goals in its initiative, including having 100% of Member’s Mark packaging be recyclable, reusable or industrially compostable, and to reduce virgin plastic in packaging design by 2025. The company is also aiming for 100% of the timber used in the products to be recycled content or Forest Stewardship Council (FSC) certified by 2025, and for all paper and pulp to be recycled or FSC certified by 2028.

In it’s supply chain, Sam’s Club said that it will call on its Member’s Mark suppliers to join Walmart’s Project Gigaton. Launched by the retail giant in 2017, the initiative aims to eliminate 1 billion tons of greenhouse gas emissions from the Walmart global supply chain by 2030.

Prathibha Rajashekhar, Senior Vice President, Private Brands and Sourcing, Sam’s Club, said:

“The Sam’s Club member is at the center of everything we do, so as we continue to evolve the Member’s Mark brand, we intend to develop items that are reflective of the ingredients, processes and materials they want – and don’t want – in their products. Now, as we introduce new Member’s Mark items and renovate existing ones, we are making decisions that not only focus on quality, innovation and value, but on the impact we are making on the world around us.”