SodaStream Launches Sustainability Goals, Estimates Avoidance of 78 Billion Single Use Bottles
PepsiCo company and leading sparkling water brand SodaStream announced today a series of sustainability commitments, including initiatives to reduce packaging waste and reduce the company’s carbon footprint.
SodaStream enables consumers to avoid single-use plastic bottles with its reusable bottle-based at-home sparkling water system. The company estimates it will enable the avoidance of nearly 78 billion bottles by 2025, 11 billion more than its goal announced last year. SodaStream also announced that it will switch its flavor bottles to metal at the end of this year, targeting a further reduction of 200 million plastic bottles. Additionally, the company said that it is developing sparkling water makers from recycled or plant-based material.
Eyal Shohat, SodaStream Global CEO, said:
“Our sparkling water makers are sustainable by essence; every SodaStream user saves up to thousands of single-use plastic bottles from ending up in waste. We are taking our commitment even further by introducing sparkling water makers made from sustainable material.”
The company also announced a new near-term goal to source 10% of its global plant’s total energy requirements with solar energy by 2022, representing a 5x increase over 2020 levels. The company stated that the new goal contributes to parent company PepsiCo’s goals to transition to 100% renewable energy by 2030, and achieve net-zero emissions by 2040.
The new goals were launched along with the company’s 2021 Earth Day campaign “Don’t just share, care,” featuring social media specialist Randi Zuckerberg. The campaign calls on people to not only virtually care on social media but also take action in real life, transforming social concern into action. With the launch of the campaign, SodaStream announced that it will close its offices on Earth Day, calling on employees to join clean-up activities around the globe. The company is also partnering with ocean conservation organization PangeaSeed Foundation with a donation towards the Foundation’s environmental education and awareness efforts.