Startup CHOOOSE Raises $15M for Platform Helping Enterprises Provide Climate Action Programs for Customers
Climate tech startup CHOOSE announced today that it has raised $15 million, with proceeds from the capital raised aimed at scaling its software platform enabling enterprises to embed climate action solutions into customer experiences.
Founded in 2017, Norway-based CHOOSE provides a software as a service (SaaS) platform enabling companies to build and run climate programs allowing customers to track, understand, and reduce emissions. The company has partnered with companies in the aviation, travel, and logistics sectors, including Trip.com, Air Canada and British Airways, on offerings enabling customers to estimate their travel emissions and address them through sustainable aviation fuel, carbon offsets and carbon removals programs.
CHOOOSE said that the funds from the financing will help the company to expand its platform to support new sectors, and to broaden the portfolio of carbon solutions supports on the platform. The company also aims to expand geographically.
Andreas Slettvoll, CEO and Co-founder of CHOOOSE, said:
“The need for climate action has never been greater. And now everywhere we look, we see individuals and organisations wanting to factor climate impact into their decision-making, and to support solutions. But getting started can seem daunting – we know software can make this easier by embedding awareness and access to climate solutions in the right places.”
The funding round was led by Temasek’s decarbonization solutions-focused investment platform GenZero, and by SOUNDWaves, a sustainability-focused investment vehicle founded by Ashton Kutcher and Guy Oseary.
Frederick Teo, CEO of GenZero, said:
“Many consumers and businesses are rightly concerned about their carbon footprint. This is especially true in the context of higher emission activities like air travel, but we see this rapidly becoming relevant in all sectors. To unlock these reductions, they need accessible, accurate emission information to decision on, and trusted ways of addressing the emissions that do happen. CHOOOSE’s deep familiarity with sectors such as aviation and travel allows them to seamlessly embed robust and accurate emissions calculations and carbon mitigation solutions, including high-quality carbon offsets and SAF, within its user-friendly interface.”
Katherine Keating, Managing Partner at SOUNDWaves, added:
“We see a future where it’s possible to take climate action every time we pursue any activity – CHOOOSE is building software to enable this for both customers and corporates, and should be embedded in every platform.”