Metal and glass packaging company Ardagh Group announced that it will increase production capacity for its infinitely recyclable beverage cans, driven by strong consumer demand for the sustainable packaging.

The new investment by Ardagh will include the addition of two new high-speed beverage can manufacturing lines at its Olive Branch, Mississippi, facility, with production from the new lines expected to begin by the end of 2020. The capacity expansion is expected to add 80 new jobs to the Olive Branch facility.

Claude Marbach, CEO, Ardagh Metal – Beverage North America, said:

“This is one of a number of significant capacity expansion investments we are initiating to meet growing demand, as consumers and customers increasingly recognize the sustainability advantages of beverage cans.

“Beverage cans deliver high recycled content rates, often driving the effectiveness of municipal recycling systems due to the inherent value of aluminum. And with ideal filling, distribution and retail display economics, beverage cans enable customers to further build their brand and bottom line.”

According to the company, the plant’s new production will initially focus on the company’s Ardagh Sleek line, aimed at beverage categories such as hard seltzers, beer, energy drinks and teas.