Chipotle Mexican Grill announced today that it is launching Real Footprint, a sustainability tracking platform, aiming to provide guests with information about the impact of their orders.
The new sustainability tracking tool compares average values for each of Chipotle’s 53 real ingredients to their conventional counterparts against five key metrics, including Less Carbon in the Atmosphere, Gallons of Water Saved, Improved Soil Health, Organic Land Supported, and Antibiotics Avoided. Guests will receive data on the five key metrics at the order confirmation screen on the Chipotle app and Chipotle.com. The tracker compares Chipotle’s ingredients and sourcing standards to an industry average, and the metrics provide a snapshot of computed environmental savings across categories.
Caitlin Leibert, Head of Sustainability, Chipotle, said:
“Beyond asking people to make the right choice for the climate based on a carbon label, we are demonstrating the impact of our sourcing practices through data computed based on the ingredients in our guests’ orders. While our guests can make good choices for the planet by simply eating at Chipotle, the radical transparency provided by Real Foodprint also holds us accountable to improve our practices and source more sustainably over time. It is the combination of transparency for our guests and Chipotle’s commitment to higher standards that make Real Foodprint so impactful.”
Chipotle stated that has partnered on the new initiative with independent research company HowGood, with the world’s largest sustainability database for products and ingredients. HowGood aggregates information from Chipotle’s suppliers and over 450 unique data sources, including peer-reviewed scientific literature, industry findings, and research from government and non-governmental organizations, to evaluate the average impact of Chipotle’s 53 real ingredients on the environment and animal welfare.
Alexander Gillett, Chief Executive Officer of HowGood, said:
“Having worked with top global brands across the industry, we are particularly excited about Chipotle’s approach to providing a truly comprehensive view of ingredient impact. We’re optimistic that their trailblazing could set a new tone for radical transparency, and excited to have partnered with them to provide the level of granular, exhaustive data they are committed to using.”
Chipotle also announced that it has teamed up with Bill Nye the Science Guy to demonstrate how Real Foodprint works. Bill Nye has launched a TikTok video demonstrating the environmental savings data computed for his favorite Chipotle order, a burrito bowl with white rice, black beans, chicken, roasted chili-corn salsa, and Queso Blanco.
Chris Brandt, Chief Marketing Officer, said:
“For more than 25 years, Chipotle has been dedicated to responsibly sourcing every single one of our ingredients and creating industry leading practices around animal welfare and sustainability. Now, with Real Foodprint, our guests can see how this commitment is better for the planet in each individual order.”