Zero-waste platform Loop made its official launch in Canada today, announcing national retailer Loblaw Companies Limited as its retail partner. The partnership will enable Canadians, starting with Ontario residents, to shop for a wide variety of food and household products in refillable packaging. Several brands announced their participation in the Loop program, including Häagen-Dazs, Heinz Ketchup, Nature’s Path Foods and Hershey Canada, along with select products from Loblaw’s President’s Choice brand.

Galen Weston, Executive Chairman, Loblaw Companies Limited, said:

“The fact is that there’s too much plastic waste in our environment. We are part of the problem and must be part of the solution. We are actively reducing plastic waste in hundreds of ways in our business today through better processes, new materials, and packaging design. Loop is one of the most innovative opportunities as we work with them to make it easier for consumers to be part of the solution.”

Loop is an initiative launched by waste management and recycling company TerraCycle. The platform enables consumers to shop for products in durable packaging that is used, cleaned, refilled and used again, and then fully recyclable after 20 to 100 uses. Since its founding in 2019 by TerraCycle, Loop has enlisted over well over 100 brands globally, and currently offers more than 400 products.

Tom Szaky, founder and CEO of Loop and TerraCycle, said:

“Loop is designed to be as convenient as the single-use shopping experience while creating a sustainable, circular model for consumption. Collaboration is necessary to tackle the waste crisis head on. As Canada’s largest retailer, Loblaw’s operational scale and years of expertise will make Loop accessible to more shoppers and make meaningful progress toward our shared goal of reducing waste.”