Delta Air Lines announced today that it has hired Pamela Fletcher to the newly created role of Chief Sustainability Officer (CSO). Fletcher will join the firm in 2022 from automotive giant General Motors, where she currently serves as Vice President of Global Innovation.

According to Delta CEO Ed Bastian, Fletcher will be the airline industry’s only C-Suite level CSO.

In a memo to Delta employees announcing the appointment, Bastian said:

“As we move into the next phase of the recovery, we’ll be building on our sustainability efforts and expanding our leading position in the industry on our path to net zero. I’m happy to announce that Pamela Fletcher will be joining Delta to lead that effort as our new Senior Vice President and Chief Sustainability Officer – the airline industry’s only C-Suite level CSO.”

At GM, Fletcher was responsible for developing and growing new businesses, disrupting established industries, entering new markets, attracting new customers and growing new revenue streams. She also held roles at GM including Vice President of Electric Vehicles and Executive Chief Engineer Autonomous & Electrified Vehicles and New Technology, and served as Chief Engineer of the Chevrolet Volt Propulsion System from 2008 to 2011.

Bastian added:

“Bringing in a leader of Pam’s caliber will give Delta the dedicated focus and ambition to lead the industry to a sustainable future. Her expertise and credibility will expand our ability to forge innovative partnerships, develop cutting-edge clean fuel and technology and invest wisely to reduce carbon emissions and waste in the years ahead.”

The company also announced the promotion of Amelia DeLuca to Vice President – Sustainability, reporting to Fletcher. DeLuca has led Delta’s sustainability efforts as Managing Director, Sustainability at Delta since earlier this year.