CRM solutions provider Salesforce and telecommunications giant AT&T announced today a new climate-focused collaboration aimed at supporting the acceleration towards a net zero economy through connectivity and technology-based solutions.
As part of the collaboration, Salesforce will participate in AT&T’s Connected Climate Initiative (CCI). CCI was launched in August last year with the goal to help businesses reduce 1 billion metric tons of greenhouse gas (GHG) emissions by 2035. CCI brings together corporate leaders, universities, and non-profits to unleash the power of connectivity solutions, including the Internet of Things (IoT), 5G, and edge computing, to reach the gigaton GHG reduction goal.
Patrick Flynn, SVP and Global Head of Sustainability, Salesforce, said:
“The world needs bold action beyond the scale of what any individual company can do alone, and that is why we are thrilled to be a part of AT&T’s Connected Climate Initiative. When companies, customers, and suppliers work together to reach shared climate goals, we can achieve transformative climate action at the scale and speed the planet needs.”
AT&T will also now utilize Salesforce’s Net Zero Cloud to measure its carbon footprint. Initially launched in 2019, and updated to version 2.0 earlier this year, Net Zero Cloud is a greenhouse gas emissions data tracking, analysis, and reporting solution, aimed at helping organizations plan, implement and accelerate net zero strategies. With the platform AT&T aims to streamline and improve the timeliness and availability of emissions reporting, upgrading from its previous labor-intensive reporting process.
Ari Alexander, GM of Net Zero Cloud, Salesforce, said:
“We put technology in the hands of our customers so they can make meaningful decisions about climate action. Every organization needs to accelerate to net zero now. We’re thrilled to collaborate with AT&T in its Connected Climate Initiative to help reduce emissions at scale and support their climate commitments with Salesforce’s Net Zero Cloud.”
The two companies are also collaborating on an IoT solution that integrates AT&T IoT sensor data into Net Zero Cloud, to help companies, including major emitters, to track and help reduce their own emissions.
Charlene Lake, Chief Sustainability Officer, and SVP-Corporate Social Responsibility, AT&T, said:
“As businesses embrace climate change as a priority, our connectivity solutions can help them make progress toward their goals. We welcome Salesforce to CCI and look forward to innovating together new ways to help businesses around the world reach net zero. And as we continue on our own journey toward carbon neutrality, Salesforce’s Net Zero Cloud will offer valuable insights to help us get there.”