Fashion company Tommy Hilfiger announced the launch of a new sustainability program, Make it Possible, committing to numerous new circularity and inclusivity targets.

The new program includes a set of 24 targets, focused on 4 key pillars, as outlined by the company:

  • Circle Round: Make products to be fully circular, and part of a sustainable loop.
  • Made for Life: Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution, from what we buy to where we sell.
  • Everyone Welcome: Be a brand that works for every TOMMY Fan – always inclusive, completely accessible.
  • Opportunity for All: Create equal access to opportunity – no barriers to success at Tommy Hilfiger.

Tommy Hilfiger said:

“I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences. As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability. With Make it Possible, we will go even further with our commitment. We’re working towards our vision with the entire organization focused on it and, while we’re not there yet, we are going to get there.”

The Make it Possible program is powered by Tommy Hilfiger parent company PVH’s Fashion Forward sustainability initiative, designed to reduce negative impacts to zero, increase positive impacts to 100%, and improve the over 1 million lives across the company’s value chain.

PVH and Tommy Hilfiger have been active in advancing social and environmental initiatives. Tommy Hilfiger has launched Tommy Hilfiger Adaptive, designed for adults and children with disabilities, the Tommy Hilfiger Fashion Frontier Challenge, a global program aimed to support start-up and scale-up stage businesses developing solutions that promote inclusivity and sustainability in fashion, and the People’s Place Program to advance the representation of BIPOC communities within the fashion and creative industries. PVH recently announced that its GHG emissions reduction targets have been approved by the Science Based Targets initiative, and both companies last week joined a group of leading fashion companies and sustainability-focused organizations calling to create a more sustainable fashion industry. PVH has joined the Fashion Pact, and joined the Ellen MacArthur Foundation Make Fashion Circular and Jeans Redesign initiatives, while Tommy Hilfiger has partnered with the WWF to address water risk in our strategic supply chain locations.

Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe, said:

“In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future. It is in our nature to drive change, even in the most challenging of times, which is why we are announcing our ambitious Make it Possible sustainability program, outlining 24 targets towards 2030. Tommy Hilfiger has a decade’s long track-record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections. Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry.”