Baby and children’s apparel company Carter’s announced today the launch of “Raise the Future,” its new ESG strategy, featuring plans to provide sustainable product labelling, expand its sustainability-focused brand, and enable clothing recycling, along with plans to invest $50 million in early childhood education and literacy.

The new strategy follows the launch by Carter’s last year of a series of sustainability commitments and initiatives, including plans to slash emissions and ramp the use of sustainably sourced materials.

Under the new strategy, Carter’s said that it will provide new labelling and tags that will identify the sustainable aspects of its products, supporting families’ sustainable choices. Carter’s will also expand Little Planet, its most organic and sustainable brand, bringing the brand to 200 stores this year, expanding into toddler sizes, and launching new categories, including bedding, swimwear and shoes made with recycled materials.

Carter’s is also expanding its clothing recycling program, KIDCYCLE, with plans to pilot the program in 46 stores this spring.

The strategy also encompasses Carter’s Cares, the company’s program focused on helping children in need with an emphasis on literacy in early childhood education. Carter’s Cares’ goals include improving the well-being of at least 10 million families, volunteering over 200,000 hours, and investing more than $50 million toward early childhood education by 2030.

Antonio Robinson, SVP, Corporate Social Responsibility at Carter’s, said:

“Raise the Future represents an important milestone for the Company and our purpose-led ESG strategy. We are committed to transparency at every step of our sustainability journey and are focused on increasing certified materials across brands, reducing environmental impacts of products, packaging, and operations, and ensuring that we are acting with integrity each step of the way. We invite parents to follow us on our journey as we strive to help families with young children live more sustainably.”