GSK Consumer Healthcare (GSKCH) announced the development of the Dr.BEST GreenClean toothbrush, adding to the company’s sustainable products lineup with its first carbon neutral toothbrush.
Key features of the new product include a handle made from renewable cellulose and tall oil, a wood-based bioplastic derived as a by-product of paper production, as well as bristles made from 100% renewable castor oil, and 100% plastic-free packaging. GSKCH also announced a partnership with solution provider ClimatePartner to analyze and minimize the carbon impact of the product and its manufacturing, and to offset the remaining carbon footprint of the product.
The product launch follows the announcement by GSK in November 2020 of a series of sustainability targets, aimed at achieving net-zero climate impact and net positive impact on nature by 2030, with goals encompassing sustainably sourced materials, renewable energy use, and water stewardship. More recently, GSKCH announced the launch of fully recyclable toothpaste tubes across its oral health brands, including Sensodyne, parodontax and Aquafresh.
Gareth Rudduck, Oral Care Sustainability Lead, GSK Consumer Healthcare said:
“We’re proud to have led the growth of the oral care category globally, applying our trusted science to build awareness of preventable oral care conditions and drive better oral care habits. We’re now collaborating with retailers and dental healthcare professionals to drive the growth of more sustainable options in oral care products across the world. Whilst this product achieves carbon neutral status by offsetting, we are working to develop future solutions that do not require offsetting. It’s just one part of our ongoing sustainability journey, in which we’re working to address the environmental and societal barriers to everyday health.”